Winter samples available soon for IBDs; brand to appear at Cycle Show

Cervo Rosso cycle clothing plots growth in UK

Independent UK bike retailers are being sought to stock the Swiss Cervo Rosso clothing range.

The brand is established on the continent, with a strong presence in Belgium, and is currently enjoying a good sales volume from the web shop to British customers, BikeBiz is told. Now the brand is looking to grow its UK presence through IBDs.

The complete winter range includes winter jackets, gilet, winter bib shorts, bib tights, arm warmers, leg warmers and rain cape. In addition the brand already has a range of bib shorts and short and long sleeve jerseys – including the National Pride series.

Winter range samples will be available in the next two weeks, when pre-orders can be taken for delivery in October in time for winter season.

A full women’s performance clothing line – LV – has been designed from scratch with input from Liz Hatch and Veronica Andreasson.

Cervo Rosso will be exhibiting at this year’s NEC-set Cycle Show and will hold a group ride during the Stoke-on-Trent Tour Ride, where anyone wearing Cervo Rosso has the chance to win a year’s supply of kit. 

UK sales agent Joe White can be contacted at

Cervo Rosso’s company ethos is: “Born and bred in Switzerland, Cervo Rosso captures the bygone era of European cycling by combining the beautiful heritage of the sport with the most technically advanced fabrics and styling available. The end result being performance cycling wear at it’s very best.” Find out more at

Cervo Rosso National Pride Summer (above)

Cervo Rosso National Pride Winter

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