Madison gains the exclusive distributorship of the Canadian bike brand for the UK and Republic of Ireland.

Cervélo goes to Madison

“We are delighted and excited to be the exclusive distributor of Cervélo Cycles,” said Dominic Langan, MD of Madison.

“The bikes are at the top of their game thanks in the main to the company’s relentless focus on product excellence.

Gerard Vroomen, co-founder, Cervélo Cycles Inc. said: “Strategically it provides us with a strong sales foundation in this important cycling market and aligns us with one of the best and most dynamic distributors in the world.”

Cervélo was ounded in 1995 and still run by two engineers, Phil White and Gérard Vroomen.

Cervélo’s Soloist Carbon, was awarded the “2005 Bike of the year” by Pro Cycling, Best Team Bike by readers and the Best New Bike by Cycling Weekly readers.

Team CSC has been riding Cervélo bikes since 2002.

Madison will have stock in the summer.

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