One of six short films to be seen in cinemas

Celebs promote cycling through TfL films

Radio One DJ Edith Bowman and X-Factor presenter Dermot O’Leary have teamed up with Transport for London (TfL) to promote cycling in the Capital.

They are taking part in a series of short films produced by TfL to highlight the pleasures and ease of using a bike to get around London.

From today (20 August) five films, featuring the well known faces alongside three typical Londoners, can be seen online at (where the videos will be prominently featured for three months) and on YouTube at, while a sixth film opens in cinemas.

Each film concentrates on a different aspect of the Mayor of London’s cycling revolution, such as the Mayor’s flagship Barclays Cycle Hire scheme, or the new Barclays Cycle Superhighways, and tells a story around one of the people taking part.

The cinema film also features the new ‘Bike Song’ track by producer and DJ, Mark Ronson.

In other news...

Andrew Dodd appointed as global brand communications manager at Mondraker

Former GMBN Tech presenter Andrew Dodd has joined Mondraker as global brand communications manager. Known …