Business

Every bike shop and cycle supplier should be bombarding the media with pro-bike messages: most of the press releases will fall on stony ground, some will get through and may cause some motorists to switch to cycling even after the petrol crisis is but a memory. Heres one company being proactive

If a proposed law in Germany is ratified it could be rolled out Euro-wide. It will stipulate that child trailers weighing over 40kg would have to be fitted with their own brakes.

Single-speed entrepreneur and editor of BIKEmagic.com Brant Richards is happy to pay the earth for the petrol he uses, and hes busy telling the mainstream media that other people should be happy too. Oh, and of course, hes promoting bikes at the same time

Forget what was said yesterday, the Reece Univega roadshow in Kent will not be rescheduled to 11th October

Halfords is thinking of taking a radio advertising campaign telling stranded motorists to go by bike instead. You could steal a march on the big boys by doing a bit of proactive PR or paying for ads right now (they can be surprisingly cheap)

Which is a bummer for Kevin Harriman of Smell the Adrenalin who has spent two and a half years developing the brand within the UK market

Although now its called Go Outdoors 2000 but its still in Harrogate and youll still find plenty of bladdered outdoor trade stalwarts at the bar of the St George Hotel

The lack of fuel is biting into all sorts of weird and wacky areas. Bikes can't be delivered and bike roadshows can't be staged...

No, not distance learning about MS Word, today its a new-to-the-UK PC/software package for any of your customers who want to simulate outdoor reality when pedalling their indoor trainers

More than four in five children have a journey of less than two miles to school yet just 10 percent cycle to get there, says a survey by MasterQuote, a motor insurance firm