Business

Vista Outdoor has announced that it has realigned its cycling, snow and powersports platform. Jeff McGuane, who has served as president of Fox Racing, will become president of the combined platform, which includes the brands Bell, Giro, Blackburn, Krash, Copilot, Raskullz and Fox Racing. Ric Kern, current president of Bell …

ZyroFisher has announced its new partnership with Canadian mountain bike brand Norco Bicycles. Norco’s bikes will soon be available across select independent specialist retailers. Alex Coventry, ZyroFisher’s brand development head, said: “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. The exceptional product …

The deadline is approaching for start-ups to submit their applications for the Cycling Innovation Accelerator. The Cycling Innovation Accelerator (CIA) was launched in December 2022 as a “global platform for start-ups, strong ideas, and innovations with a roster of internationally renowned industry experts and exceeded all expectations. The CIA aims …

Strava has announced the acquisition of Fatmap, a mobile app for discovering, planning, navigating and memorialising outdoor adventures. The acquisition will give Strava subscribers access to the full Fatmap offering and is part of Strava’s ongoing investment to provide a ‘best-in-class digital experience for people who are striving for an …

Cycling subscription provider BikeFlex has launched a new flexible cycle to work scheme. BikeFlex’s new scheme is a lease where you pay a monthly rental for as long as you use the bike. This means the monthly payments are less, and as you’re not owning the bike you have the …

Canyon has announced a UK price drop on a wide range of its bikes. The company says it’s committed to offering the best products at the best value and for that reason, has reduced the price of selected bicycles for UK consumers across its road, gravel, mountain and urban bike …

Electric and urban cycling specialist Velorution has partnered with Newpay. Newpay is a digital credit account that spreads the cost of online purchases, to offer customers 24 months 0% finance on purchases up to £5,000. Velorution said it is ‘delighted’ to bring Newpay on board, offering it as a credit …

Giant Group UK has launched a new direct-to-consumer delivery service in conjunction with retailers. The Giant and Liv Delivery service supports the online demand for bikes – consumers can now order bikes direct from the brands’ websites for home delivery. Ian Beasant, managing director of Giant UK, said: “We’re delighted …

Hotlines has announced it will be dropping four brands from its distribution portfolio, in order to focus on its in-house and key third party brands. On Thursday, 19th January, Scotland-based distributor Hotlines announced it would be parting ways with Ghost, Fuji, SE Bikes, and Breezer, in order to focus more …

High street retailer Halfords has reported a significant drop in the cycling market in its latest financial report, as the bike sector dropped 20% year-on-year for the chain in Q3.  In its Q3 trading update, which covered the 13 weeks leading up to 30th December 2022,  Halfords said its cycling …