Business

Partnerships, acquisitions and investment news throughout the cycling industry

The top five jobs in the bike trade this week – 31st March

The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still on the rise. Here’s our latest top five… Senior Sales Advisor – Giant Store Camden The successful candidate will often be the first point of contact with our customers so a warm, professional, attentive style …

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Starling Cycles to rebrand as Puffin Pedallers due to legal issues

Starling Cycles, the Bristol-based steel mountain bike brand, has rebranded as Puffin Pedallers due to legal issues with the old name. The official launch of Puffin Pedallers, from Friday, March 31, will see the brand’s website updated, a new merch line and all production bikes now shipped with the new …

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Jarred Gibb joins Batribike as sales manager

Batribike has announced the appointment of Jarred Gibb as Sales Manager. Gibb brings a wealth of cycling industry experience, with dedication to customer service and effective business growth. Luke Pearson, Batribike managing director, said: “I would like to welcome Jarred to the Batribike Team.  “I have worked with Jarred previously …

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Canyon partners with IperionX to develop sustainable titanium supply chain

Canyon Bicycles has announced a collaboration agreement with IperionX Limited to develop a more sustainable titanium supply chain through the production of bicycle components using IperionX’s 100% recycled and low carbon titanium. The potential for Canyon to develop components with IperionX’s 100% recycled titanium aligns with its ambitions to use …

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Nutrition brand Infinit launches custom formula tool in Europe

Infinit Nutrition has just launched its custom tool in Europe to help consumers design their perfect product.  The Inifinit brand has been active in the US and Australian markets for almost 20 years, but in 2022 expanded into Europe for the first time.  Traditionally focused on the triathlon market, Infinit …

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‘A new alternative’ – Boost founder on e-bike conversion and support for retailers

Nick Bailey, founder of e-bike conversion company Boost, tells Alex Ballinger about his ambition to help get more people on bikes and support retailers at the same time. This piece first appeared in the March edition of BikeBiz magazine – get your free subscription here With the continued rise of …

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Cycling e-commerce solution provider Objective1 undergoes rebrand 

E-commerce solution provider for the bike market Objective1 has undergone a rebrand. The Bristol-based company has changed its name to Push and has acquired Push.bike as its new domain.  Push is a fully integrated e-commerce platform designed for cycling retailers, offering all the resources needed to sell products online.  Objective1’s …

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E-bike brand Peddle partners with BikeFlex to offer leasing options

E-bike brand Peddle has announced a partnership with BikeFlex, the bike leasing company. The partnership means Peddle customers have the option of leasing their electric bike, with terms starting from 12 months and including insurance and servicing. Peddle e-bikes have a current retail price between £1,599.99, for the Peddle Go, …

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Former Sigma Sports marketing staff launch cycling and action sports agency 

A new cycling and action sports marketing agency has been launched by two former Sigma Sports staff. Gear Labs Marketing is a new venture from Jeff Mainwood and Ollie Boulton, both previously part of the omnichannel retailer’s marketing team. The former head of marketing at Sigma, Mainwood and campaign manager …

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Isadore introduces new logo as part of brand’s development

Isadore, the Slovak cycling apparel brand, has introduced a new logo, identity and several changes to the brand. The company was founded by former professional cyclists brothers Martin and Peter Velits and sells its products through its own website to more than 50 countries worldwide. The new logo and brand …

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