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The British UCI Continental team will receive jersey sponsorship from Brother UK throughout the 2018 season, competing at high profile national events including the Tour Series in May.
This latest announcement follows a string of cycling sponsorship announcements from Brother UK, as the Manchester-based technology solutions and services business further builds on its commitment to the sport.
Commenting on the new team, Phil Jones MBE and managing director of Brother UK said: “Brother UK has invested in the cycling sector for more than six years and 2018 looks set to be another thrilling chapter in the history of our relationship with the sport.
Owner and sports director of Canyon Eisberg Tim Elverson added: "We have a strong relationship with our key partners and it was great for us to know that I had the support from Brother UK going into 2018.
"The commitment Brother UK continues to show cycling in the UK is huge and we are proud to have them as part of our team. I’m looking forward to seeing how we can push both brands forward this season."
Brother UK is the official print, imaging and results partner for the Tour Series, the OVO Energy Women’s Tour of Britain and the OVO Energy Tour of Britain.
