BikeBiz Bicycle and cycling retail news
Brompton Bicycle has announced a second production run of its Black Edition bike after the first run sold out soon after production in March 2015.
The brand says the bike has unlocked a younger urban audience. It replaces the classic chrome components including wheel rims, spokes and seat post with sleek black. A new mainframe option has been added to the range with the introduction of Orange, for a bold colour contrast.
The Black Edition will be available to order in models S, M and H Types, 2 and 6 speed gear options. The extremities will be black, with mainframe options being Black, White, Orange, Lime Green and Lagoon Blue.
“Our first experiment with the Black Edition was a runaway success, appealing to a new younger, urban audience," said Brompton’s CEO Will Butler-Adams OBE. "We are excited to extend the Black Edition to encourage more people to get on a Brompton and enjoy the freedom and fun it brings!”
There’s a PR project backing the re-launch in the form of a global competition asking the public to upload a 15 second Instagram film of #MyUnseenCity, a short 15 second film covering the hidden gems of city living. Lock Stock and Sherlock director (and Brompton owner) Guy Ritchie will be on the judging panel while the winner will of course bag a (customised) Brompton.
The firm is moving to a new home in London next year where it aims to double bike production, cementing its position as the UK’s largest bike manufacturer. However there’s no word yet on its light-up folding bike going into production.
