New location, a later date and more sponsors for Future Publishing’s event

BRL will be ‘bigger and better with more bike trade backing’

Future is expecting even better trade backing for BikeRadar Live, now that the format has been established after the inaugural event last year.

Set to take place on the weekend of July 10th to 11th 2010, the family-friendly bike bash will once again see a range of activities and attractions for different cycle disciplines, including races and the presence of cycle celebrities.

Last year the event drew support from high-profile names in the trade – including Dahon, Fisher Outdoor Leisure, Moore Large, Extra, Leisure Lakes, Raleigh, Ison, Giant and Garmin. Madison has already signed up to the 2010 event, with plenty more to follow according to Future’s sports portfolio ad sales director, Sean Igoe.

“The trade response has been really encouraging,” said Igoe. “Those who exhibited last year have a much better idea of the type of event BikeRadar Live will be and have already booked for our 2010 event. A number of companies that came along to the event last year, but didn’t exhibit, have been in touch asking about the opportunities in 2010.

"As soon as last year’s event was over, Madison made a commitment to support the show. We’re now working with the firm and others on various initiatives that add to the show’s growth and offer more to cyclists."

BikeRadar Live 2010 will be heading to new location Brands Hatch, Kent. Future sports portfolio publishing director Pete Stothard told BikeBiz: “BikeRadar Live 2009 was a great event and feedback was universally positive.

“Now we need to build on last year’s event and make sure that 2010 is bigger and better. Due to difficulties that Donington Park is facing we felt forced to move the venue and were lucky enough to secure Brands Hatch – it’s a spectacular venue with superb facilities.

“The layout of the circuit means that the track action will be closer to the heart of the festival and the opportunities for the dual slalom and dirt jump features are very exciting."

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