BikeBiz Bicycle and cycling retail news
Brick Lane Bikes has collaborated with Heritage Apparel to produce a cycle insired casualwear line.
The first collection for Spring Summer ’16 consists of t-shirts, sweats, hoodies, track pants and shorts and will be followed by a fuller collection for AW’16 also including outerwear and woven shirts. The ranges take inspiration from Brick Lane Bikes position as one of the world’s leading and influential fixed wheel bike brands, urban cycling culture and captures BLB’s innovative design and direction as well as their urban roots and location in the heart of East London.
Tim Gardiner, director at Heritage Apparel commented: “We are really excited to be working with the team at Brick Lane. With the huge growth in cycling and the beginnings of its influence on style and fashion, we see a great opportunity to develop the BLB brand into the sports casualwear market. BLB has an unrivalled position globally in cycling. That coupled with their heritage as one of East London’s original brands, we believe makes a compelling starting point to launch the collection.”
Founder of Brick Lane Bikes, Feya Buchwald, added: “Since our collaboration with H&M in 2013 we have been looking to see the brand fully developed into the fashion and apparel categories. Heritage have developed a great collection that really captures the essence of our brand and we feel will appeal to a fashion led aspirational customer the as well as the guys riding the fixed wheel track bikes."
For wholesale enquires please contact Mike Smith at Foundry Brands on +44 (0)7967 488 543 or mikesmith@foundrybrands.co.uk
