BikeBiz Bicycle and cycling retail news
Halfords.com is set to make the full range of Boardman Bicycles available online from May 19th.
The range, as designed by triple Tour de France yellow jersey wearer Chris Boardman, covers road, all-mountain, commuter machines and more. The bikes are exclusively found in Halfords stores.
Product manager for premium brand cycles at Halfords, Andy Smallwood told BikeRadar: “Our new service, which allows Halfords customers to order Boardman bikes for home delivery, gives them the best of both worlds.
“Not only do customers get the convenience of home delivery of a fully built Boardman bike but they also get access to Halfords stores and in-store experts – all Boardman customers are entitled to a free six-week safety check if they take their bike into one of our 200 Boardman stores.”
