The Boardman Bikes design team picked up the winner’s award in the Sport, Leisure and Travel category of the Benchmark Design Awards in front of a packed audience at the Waldorf Hotel earlier this week.
Mark Harper, creative director of Bonbon London, the creator of the Boardman Bikes branding package, said:
“To be recognised for creating excellent design is in itself fantastic, to be placed amongst and win against such prestigious companies with substantial global marketing budgets is equivalent to a David and Goliath achievement."
Bonbon created Boardman Bikes’ identity, packaging, in-store environment, clothing, accessories, printed material, advertising and website. The featured case study on the Bonbon website is of Boardman Bikes.
The company worked with Halfords’ in-house team and other agencies to ensure that the brand is consistent.
An Elite range will be available in Halfords and specialist IBDs early 2008 with a aerodynamic carbon fibre time trial frame followed by an aero road frame later in the year.