BikeBiz Bicycle and cycling retail news
I-ride has signed a distribution arrangement to bring BikeFit’s precision fitting system and training to the UK.
The distributor signed up BikeFit to bolster its position of leading the market for products which offer the pinnacle of bike fitting, such as 3T’s many bar shapes, stems and posts, Speedplay’s renowned pedals, Northwave’s anatomically designed shoes and footbeds, Argon 18s ‘Fit System’ frames and 3D head tube, De Rosa’s fully custom geo options, plus Prologo’s saddles.
"We’ve always felt the UK was a great market for our product. Now with i-ride.co.uk coming on board, we’re excited to see the growth of fitting in the UK. Their devotion to products and education that make cycling more efficient comfortable and powerful is ideal for our products and fitting methodology. We wish to thank the team at i-ride.co.uk for taking this step in advancing bike fitting in the UK,” said Paul Swift of BikeFit.
There are several specialist BikeFit training options available. The starting point is with the EDU Combo, which includes ‘When the Foot Meets the Pedal’ Manual with ‘The Foot Pedal Interface’ online course, available from £139.99 SRP (i-ride stockists receive a trade margin).
Another option is to attend a BikeFit course to become a fully trained BikeFit professional and The ‘BikeFit Starter Bicycle Fitting System’ kit provides the equipment necessary to utilise this level of expertise and retails from £599.99 (again, i-ride stockists receive a trade margin).
Among the equipment now available, The Forefoot measuring device (£49.99 SRP) helps identify the perfect foot position. to Dial in your customer’s positioning, cleat wedges come in at £19.99 for a pack of 8, while leg length shims (£17.99 SRP each) are available for all major pedal systems and pedal spacers/washers allow the ideal position to be achieved. There are also in shoe forefoot and heel wedges, plus cleat screws and kits to make shoe, leg and knee alignment hassle free.
BikeFits products are in-stock with i-ride.co.uk now and the distributor is welcoming enquiries from bike shops, specialist fitting experts, coaches and physio-therapists who would like to perfect their customer’s riding positions using BikeFit products or training packages. Please visit www.i-ride.co.uk, email info@i-ride.co.uk, or call 01444 243 000 for more information.
BikeFit products and systems are used by Olympic Champions, World Champions, and Grand Tour winners, as well as average athletes to great success.
