Your guide to the finalists

BikeBiz Awards 2010 Finalists: Distributor – P&A

The ever active distributor is bringing back X-Lite (under the stewardship of Brant Richards and Shedfire) and picked up Leatt in time for the brand to release its first cycle-specific product.

With the likes of WTB, Nuke Proof, Ragley, Brand X and X Tools, the firm is increasingly having a hand in the development of brands too.

The Edinburgh-based distributor recently completed a move to new premises to support its growing P&A business. Boasting distribution of Clif Bar, Crank Brothers, Pinhead and Lizard Skins to name just a few, the busy company has hit something of a growth spurt, reporting 67 per cent like-for-like sales growth last year and the addition of four brand new product ranges, including Ibis and Pedro’s.

Last year’s winner of P&A Distribution, Zyro is 15 years young and distributes 27 cycling brands, including own-brands Altura, Bodyfit and Tortec. Three sites later and with another much larger multi-purpose site in the works, the Zyro team is now 105-strong. P&A brands like Cateye and Panaracer were with the firm at the start, but were soon joined by the likes of Abus, PowerBar and Genuine Innovations.

Fisher Outdoor Leisure
Sporting world-famous names like SRAM alongside own-brands like bspoke, Kaaboom and many more, Fisher Outdoor Leisure has recently boosted its B2B site for a more in-depth offering to its dealer base. Its annual Expo show upped sticks from Edgbaston to St Albans in the last 12 months and saw record numbers attend the key industry show.

Moore Large
The busy Derby-based distributor has launched a Road Show for dealers and a brand new website over the course of the last few months. The new site covers both IBDs and consumers too – leading prospective cyclists to their nearest dealer. Moore Large holds a huge range of P&A brands in its portfolio, from evergreen Knog, to Blackjack, Apex, Limar, Michelin, Lake and many more.

With brands like Halo, Indentiti and TSG, Ison has no shortage of top notch P&A brands. The firm moved to a larger base in Ely, Cambridge in the summer of ‘09 to allow it to carry increased stocks, enable more efficient processing and improved service for its many dealers. Other brands under the Ison umbrella include KHE, Kenda and Renthal.

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