BikeBiz Bicycle and cycling retail news
Cycle to Work Day, this year championed by Denise Van Outen, takes place on Thursday September 3rd.
Over 500 employers, representing 811,087 staff, including Tesco, are organising activities and events to encourage people to give cycling a go on the day and feel good from active travel and healthier living.
Independent Bike Dealers are urged to get involved. Last year’s event saw tens of thousands of commuters pledging to cycle over a quarter of a million miles. This year, the event is set to be even bigger, according to event creator Cyclescheme. The c2w provider has lined up a host of cycling gear prizes to attract attention from new and returning cyclists and drive sales in stores.
Bike shops across the country will be making sure bikes are in shape for a cycle commute to work by offering Free Bike Health Checks between 24th August and 3rd September. As well as getting people back on two wheels, it also offers the opportunity for selling parts and accessories.
“We want to reward anyone who shares our passion, with a free bike health check in store between 24th August and 3rd September,” said Claire McGee of Cycle Surgery. “One of our expert store staff will give your bike a good check over, making sure everything is in tip-top condition and recommend any adjustments or upgrades that would make your ride even better.”
The campaign aims to see a million people get on their bikes to work in the UK by 2021 and is supported by British Cycling, Sustrans, the Bicycle Association, Act TravelWise, CTC and the London Cycling Campaign.
If you are an independent bike shop and you want to offer free bike health checks, you can pledge your support at www.cycletoworkday.org
