BikeBiz Bicycle and cycling retail news
Bianchi is joining forces with sports car manufacturer Ferrari to launch the Bianchi for Scuderia Ferrari project under a licensing agreement.
Bianchi will develop, produce and distribute the Scuderia Ferrari branded range of high-end bicycles worldwide whilst the research, development and design departments from both Bianchi and Ferrari will work closely to develop exclusive models inspired by the racing team.
Bianchi has historically held a close relationship with the racing scene as a key function to develop its products. Since 1885, Bianchi has become an iconic brand in cycling thanks to the top results from its representative champions such as Coppi, Gimondi, and Pantani.
“We strongly desired this collaboration with Ferrari,” said Bianchi owner and chairman Salvatore Grimaldi. “We will continue to develop the project over the next years thanks to the combined efforts of two Italian excellences. Working together will allow us to develop new products shaped by the mix of top-class knowledge and expertise from the two parts, creating successful and innovative models just like Bianchi and Ferrari have always done.”
The “Bianchi for Scuderia Ferrari” project will be officially presented in Friedrichshafen – Germany, at the Eurobike show from August 30th to September 2nd, 2017.
