BBC Worldwide, the commercial consumer arm of the BBC, and the International Triathlon Union (ITU) have signed a deal, in which, for the first time, BBC Worldwide will have full international television distribution rights for all ITU events, including the Triathlon World Cup and Triathlon World Championships.

BBC Worldwide to distribute triathlon international TV rights

Each year, BBC Worldwide will distribute a total of 16 x 52 minute edited highlight programmes from competitions held all over the world – including Europe, USA, Canada, Mexico, Australia and New Zealand. Live coverage will also be available to broadcasters from some of the venues, including the World Championships, which will take place in New Zealand in December 2003.

BBC Worldwide’s Sport Sales Manager, Richard Hornsby-Smith, said:

"The Triathlon produced some of the most memorable images of the 2000 Sydney Olympics and is one of the fastest-growing modern sports. Adding such a prestigious property to our catalogue is very exciting for us and underlines BBC Worldwide’s commitment to expanding our sports programming portfolio.

Les McDonald, President of the ITU, said:

"Although the Triathlon is still in its infancy, to have thought 10 years ago that we would have BBC Worldwide acting as our distribution agency would have been an impossible dream."

Under the terms of the new agreement, the ITU will retain the international broadcast distribution rights for Africa, Asia and Latin America.

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