BikeBiz Bicycle and cycling retail news
Vikram Kapur, senior vice-president of Atlas Cycles, told BikeBiz:
We want to work out a joint venture agreement with a European company which will provide technology for new generation cycles made of materials like carbon fibre or titanium.
Though we are yet to work out the likely investment, our plan is to produce in India and sell in the European market. We will start working on the investment only after we finalise the partner company.
Kapur believes that the cost of production in Japan and Taiwan is going up but that India, with its ready availability of raw materials and skilled labour, offers an opportunity for taking up new products which need to be economically priced for the European market.
The US$100 million Atlas Cycle Industries is the second largest bicycle
manufacturer in India and among the five largest in the world. One of the
oldest listed companies in India, Atlas controls one third of the US$300
million Indian bicycle industry. Atlas exports around 10 per cent of its
production, mainly to developing countries.
Contact details available on request from Atlas@bikebiz.co.uk.
By Satnam Singh
