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Ross Patterson, ATB’s sales and marketing director, said the 2010 Marin range had proved a sell-in success:
“Last season’s heavy sales put the pressure on to get the 2010 bikes in early. A combination of timely delivery and better value has set us up for a promising year in 2010 and generated our best-ever start to a model year.”
Patterson said Marin unit sales are 14.2 percent up overall and turnover is up 11.7 percent from last year.
