launches tomorrow and will offer products at deep discounts, but only through IBDs.

ATB Sales creates clearance website

ATB Sales is to launch which will show last season’s products at "attractive" online prices. The interactive website will take the customer through a series of questions – such as height, ride style, budget – and then suggest a tailored offering. Delivery – of the Whyte or Marin bikes – is via a local bike shop.

Ross Patterson, ATB Sales’ sales and marketing director said:

"The site will offer low online prices on last season’s bikes plus everything you would expect from your friendly bike store including a pre-delivery inspection, assembly by a local mechanic, expert advice and full warranty."

He added: "These are all official UK bikes, supplied through a local authorised dealer, complete with a full manufacturer’s warranty – guaranteeing complete peace of mind and the best possible deal.

"We really wanted to give dealers a way of attracting online shoppers into store while at the same time giving the end consumer the opportunity of buying a premium bike with the security of dealer support."

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