Dealers now being sought to stock wheel range

ASD wheels Soul Bikes into the UK

Advanced Sports Distribution has become exclusive distributor for wheels from Singaporean manufacturer Soul Bikes.

Soul’s line-up includes a range of aluminium clincher with various rim depths, including the super light S2.0s (1,330g per pair) and a comprehensive range of carbon rimmed models. All of Soul’s wheel sets are hand-built around the Soul Prodigy V3 Hub Set. The rear hub features a six pawl engagement system and both front and rear hubs are built using sealed bearing units. The Prodigy V3 hub is built to Soul’s own design and on a tool owned by them.

All wheel models with the exception of one are built using standard J bend spokes, ensuring that lifelong service is easily managed and not restricted by unnecessary unique and expensive spares, Advanced Sports told BikeBiz.

The firm added: “Soul’s wheel sets represent fantastic value when compared to their competitors (the S2.0 has a RRP of £575.00 per pair) and with our support they offer the user a great alternative solution when it comes to looking for new wheels.”

The distributor is keeping stock in the UK and had a fleet of demo wheel sets for consumer testing, which can be arranged through local dealers. Interested bike retailers should contact for more information.

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