David Henshaw of A2B magazine made a formal complaint to the UK-based Advertising Standards Authority over the use of an aluminium folding bike in an advert for the Diageo-owned booze brand. The complaint was rejected because...

ASA rejects folding bike vs Smirnoff Ice complaint

The ad "does not seem to refer to a specific product in such a way as to be seen as

denigratory…", the ASA has announced.

Further, "…the ad is unlikely to be interpreted to mean that drinking alcohol is healthier than riding a bicycle…"

In other news...

The cost of living crisis: An opening for opportunistic bike shops?

In the first of a five-part series, The Association of Cycle Traders (ACT), the largest cycle trade organisation in the UK, helps retailers boost their business. This month, a look at how the cost of living crisis will nudge more consumers towards cycling