BikeBiz Bicycle and cycling retail news
The ad "does not seem to refer to a specific product in such a way as to be seen as
denigratory…", the ASA has announced.
Further, "…the ad is unlikely to be interpreted to mean that drinking alcohol is healthier than riding a bicycle…"
David Henshaw of A2B magazine made a formal complaint to the UK-based Advertising Standards Authority over the use of an aluminium folding bike in an advert for the Diageo-owned booze brand. The complaint was rejected because...
