BikeBiz Bicycle and cycling retail news
Altura’s new spring/summer 2015 collection is hitting stores now.
The fresh range is being backed with a comprehensive collection of assets for promotion in the market. Retailers have access to a full range of POS, catalogues, photography and videos, as well as the Altura website having been updated with new imagery for the coming season to assist retailers in promoting the range in their store.
Altura will be using all these assets in a comprehensive campaign that will run throughout the season, designed to drive consumers to retailers.
The new line-up includes a refreshed Podium Jersey, pitched as offering superior thermal regulation through Altura’s own high wick fabrics, with enhanced moisture management to keep riders dry, and strategically placed Draft Venting that captures ride draft to provide engineered body cooling performance. It uses COLDBLACK from Schoeller Technologies to provide UVA and UVB protection to reduce the absorption of sunlight and therefore heat build-up, keeping riders cool, dry and comfortable.
Saddle comfort is delivered through Altura’s ProGel Bibshorts that provide anatomically engineered gel inserts to offer ischium support in a flexible moulded pad for enhanced comfort, keeping cyclists in the saddle longer.
View the full spring summer 2015 range on the new Altura website www.altura.co.uk. Or take a look at the promo show reel below.
