In what now looks to be an annual event, the German discount supermarket chain with 290 stores in the UK, has initiated a UK marketing campaign that's bright and glossy and which supports a 14th July launch of a broad cycle product offering at amazing prices.

Aldi’s cheap bike kit promo starts 14th July

There’s a double page spread in the July/August MBUK that features such bargains as:

CoolMax cycling jacket: £9.99

CoolMax cycle jersey: £5.99

Cycle carrier: £19.99 (shown without a number plate board, ie illegal fitment)

20-function cycle computer: £3.99

Mini-pump: £3.99

Mitts: £1.99

Sports shades: £2.99

There’s also a dual-suspension, alu-framed MTB – brandname: Kraken – for £159.99.

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