BikeBiz Bicycle and cycling retail news
Fitness products manufacturer Harbinger has signed an exclusive partnership agreement with Action Wipes, the "shower alternative" used by cyclists after races or after swift commutes.
Action Wipes use plant-derived ingredients and tough wipe fabric.
Action Wipes’ founder Martha Van Inwegen said:
"It has been my passion to create a product that reflects my ideals of performance at the highest levels, premium quality, natural ingredients and made in the USA. Harbinger is the only company that embraced these ideals, and respected Action Wipes in a way that makes me confident we will continue to build on this foundation.
“This partnership allows me to focus on what I do best – working with our family of athletes and enthusiasts, and spreading the word about Action Wipes to a broader audience.”
Up until now Action Wipes has been available through its own website and select online retailers. The exclusive sales, marketing, product development and distribution deal with Harbinger will extend Action Wipes’ retail reach.
Founded in 1988, Harbinger produces high-performance fitness gear including gloves, belts, straps, wraps, jump ropes, resistance cables, balance trainers and mats.
