ABUS sponsors Paris-Roubaix one-day classic

ABUS of Germany has signed a two-year deal to become one of the official partners of the Paris-Roubaix cobbled classic.

The locks-to-helmets brand will have an advertising presence along the race route and inside the Roubaix velodrome, where the race finishes.

ABUS is helmet supplier to the BORA-Argon 18 pro team, and will be making available a Paris-Roubaix edition of its premium racing helmet, the Tec-Tical Pro v.2.

Christian Rothe, a member of ABUS’s management team, said: “As a well-established brand, we’re naturally excited about working with the renowned Paris-Roubaix race. Our involvement and the corresponding media presence will help us achieve our branding objectives by enhancing the emotional appeal and internationalisation of the ABUS brand.”