Madison house show to see a raft of trade specialists alongside new products, brands and seminars

65 industry experts head to iceBike*

Over 65 brand designers, CEOs and reps are set to be on hand to answer questions, demo product and give advice at iceBike* 2011 this month, Madison has confirmed.

Representatives from Cervelo, Profile Design, Garmin, Gore Ride On Cables, Elite, Park Tool, Shimano and many more will be at Madison’s house show, with new brands and exclusive product launches also taking place at the Milton Keynes-set show.

Bike designers will also be on hand to take attending retailers through the latest spec changes and new features on the new 2012 bikes on show. The teams behind White Lightning, Easton Mountain Products and Pacific Outdoors will be available to talk through these new-to-Madison brands.

In addition, keynote speakers Mercedes Ross and Ray Keener will be providing their retail expertise during seminrs and one-to-one sessions on apparel merchandising and effective training.

iceBike* runs from February 22nd – 24th. Dealers can pre-register today at

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