Here's an early hint of new product from the trio of global brands

50 brands set for iceBike* 2016, inc Shimano, Lazer & Ridley

Shimano, Lazer and Ridley are among over 50 brands exhibiting at next year’s iceBike* and Sportline shows, with exclusive deals available only at the trade show.

Hosted by Madison and Sportline, iceBike* 2016 – now in its tenth year – will showcase the latest product ranges with exclusive show deals at the MK:Arena.

The show promises to be bigger than ever and these three global cycling brands are the first to give a taster of what to expect between Tuesday 23 February and Thursday 25 February.

Shimano will be exhibiting its latest range including full groupsets, wheels and pedals. In addition, Shimano will be coming to the MK:Arena loaded with exclusive iceBike* offers that dealers can only take advantage of at the show – more specific details will be released to visitors closer to the time.

With the expected growth of e-bikes in the UK next year, Shimano STEPS will also be on show with a demo track for visitors to get to grips with the technology and speak to the brand about its plans for 2016. A seminar on Shimano STEPS and the e-bike industry will also be scheduled during the exhibition. Dealers can register your interest at the show if you haven’t already to be kept up to speed on the latest iceBike* developments.

Iconic Belgian brands Lazer and Ridley have also announced their presence at the iceBike* and Sportline Show 2016 between Tuesday 23 February and Thursday 25 February. Ridley will have its entire 2016 range of road bikes on display and on demo for visitors to get an exclusive hands-on, as well as some exciting guests to be confirmed in due course. Demonstrating a whole host of its latest innovations in the safety market, Lazer will exhibit its limited edition Blue EPS helmets, one-of-a-kind Revolution Helmet and new MX7 full face helmet, as worn by the Madison Saracen Downhill team.

The rest of the Madison and Sportline brand portfolio will also be out in force at the show with Kryptonite, K-Edge, Quad Lock, Park Tools, Genesis and many more to announce detailed information as the show approaches. Each brand will have its own exclusive iceBike* offers that dealers can only take advantage of by coming along to the MK:Arena.

The annual iceBike* exhibition takes place at the MK:Arena between Tuesday 23 February and Thursday 25 February and offers dealers the opportunity to see the latest products first-hand as well as take advantage of any unique brand offers at a key ranging time. For the first time ever, there will also be a public weekend on Saturday 27 February and Sunday 28 February, which is exclusive to British Cycling members and Immediate Media subscribers.

To come along to the show, register your interest at

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