BikeBiz Bicycle and cycling retail news
iSSi – a brand owned by US distributor, Quality Bicycle Products – has partnered with 2pure as the exclusive UK distributor for iSSi pedals and accessories.
The duo said that by working together 2pure and iSSi have found shared values such as customer service, and commitment to and support for the independent bicycle dealer.
International Business Development Manager Dana Carson said that the relationship will benefit Pedal iSSi, 2pure, and the UK independent bicycle dealer: “2pure is the perfect partner for launching iSSi into the UK. They have a strong history of brand building in parts and accessories categories, backed up by a strong sales and marketing team. Formalising this exclusivity reflects our shared values and commitment to brick and mortar stores.”
Mark Downie, Senior Brand Manager at 2pure, added: “The opportunity to work with QBP is one that excites us. The iSSi range of pedals is a strong offering to the IBD and riders and we see great potential ahead. The SPD (MTB/Urban) and Look (Road) compatible range come in a range of colours and axle lengths to allow a customised high performance alternative to existing products on the market.”
iSSi specializes in pedals and parts that allow riders to impart their own personal style and fit on their bikes. The current product line will be shown at Core Bike Show and will be in stock at 2pure in March.
