2pure has been appointed distributor for the TomTom Bandit Action Camera to the UK cycling, outdoor, and snow markets.
Following a successful launch in the Consumer Electronics market earlier this year, TomTom and 2pure will work together to build a presence in these specialist sports channels.
The Bandit is a 4K HD action camera with a built-in media server, so users can edit video without having to download it first.
“We have wanted to be involved in the important Action Camera market for some time, but only when the right opportunity became available," said 2pure MD George Bowie. "The TomTom name is recognised across the world, and the brand has an unrivalled reputation for innovation, quality, and user-friendly products, so I am confident that the TomTom Bandit Action Camera will satisfy a real need in the market.”
Andrew Stocks, sales & marketing director at TomTom Sport, added: “TomTom has achieved great success with recent introductions into the Sports channels, and with the market knowledge and experience that a specialist distributor like 2pure can provide we are confident that this success will continue within Action Cameras. 2pure is already working with the right dealers that we want to be with, and they will be able to provide the focus that we need to establish ourselves in this competitive market."