New appointee to represent brand portfolio to trade and consumers

2pure recruits Kylie Hendrie to marketing team

Edinburgh-based distributor 2pure has recruited Kylie Hendrie as marketing coordinator.

Hendrie will be responsible for representing all of the 2pure brands to the trade and end consumer.

The new recruit comes from a press and marketing role at a London fashion distributor that specialises in bringing foreign brands to market. Her previous role had a strong creative focus, which will be brought to her new role.

“2pure has been looking for a highly motivated marketing individual to work within the ever expanding team, focusing on brand and individual product presentation within the media channels which in turn support our dealers," said Andy Cuthill, 2pure operations director. "We are all looking forward to working with Kylie and feel that she will be a great addition to the team providing fresh ideas and experience from a very competitive and fast moving industry. Kylie’s experience with social media, brand communication and product placement will be a great asset. Kylie’s appointment continues to strengthen our team at an exciting time within the company.”

Hendrie added: “Although not from an outdoor sports background, I am passionate about specialty, high end products and more importantly, building brands. I am truly excited to be working with some of the best brands in the cycle industry and some excellent new colleagues. Their passion is infectious.”

Kylie Hendrie can be reached on 0844 811 2001 or at

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