2pure re-structures entire sales team

2pure shakes-up company structure and staff with “an almost all-new 2pure sales team in 2017.”

The distributor commented that driving these significant changes has been the 2pure management team’s “commitment to investing in the sales team and company, ensuring that 2pure continues to offer the industry-leading service that they constantly strive for.”


Cullen joined 2pure at the beginning of July, assuming the role of internal sales account manager for Cycle, but he will also assist with 2pure’s active brands.

Hugely experienced in cycle retail, Cullen is well-suited to handling questions and offering support on any discipline – a keen road cyclist and contender for Edinburgh’s most suave commuter, he’s also happy on the trails, or filling a frame bag and taking off on a bike-packing tour to Norway.

If you call 2pure’s internal sales team, it’s likely Cullen that you will speak to, but you’ll also see him at trade shows supporting the external sales team at select events throughout the year. If you would like to place an order, or have a product query, don’t hesitate to give Andrew a call.

Phone: 0131 449 4147 Email: andrewcullen@2pure.co.uk


Whiteside joined the 2pure team in the early summer taking on the role of managing 2pure’s team of territory account managers, alongside being a cycle territory manager himself for the North and Ireland.

Having worked at some of the most renowned UK cycle distributors, many of 2pure’s retailers will already be familiar with and know Whiteside. In the time since he started at 2pure, Whiteside has slotted in well to his role and is already bringing a new level of customer relationship to 2pure’s North and Ireland territory.

Phone: 07834 451 690 Email: blairwhiteside@2pure.co.uk


Another early summer addition, Lennon has joined as internal sales account manager and active North and Ireland territory account manager.

Lennon is a highly accomplished athlete, spending much of his time running in the hills and taking part in gruelling events. Part and parcel with his personal experience outdoors, Lennon has a great understanding of athletes needs and can offer brilliant advice and support to go with that. Lennon’s personal and professional experience, and approachable manner, makes him a key member of 2pure’s new sales team.

Phone: 0131 449 4147 Email: eoinlennon@2pure.co.uk


Rouse is the longest standing member of the 2pure sales team, having been with the company for nearly two years as cycle territory account manager for the Middle region.

Having worked for some of the biggest brands in cycling and outdoor, Rouse has an abundance of knowledge focussing on building brand presence and directly helping 2pure’s dealers reach their goals.

Phone: 07714 292 170 Email: rodneyrouse@2pure.co.uk


Isaac is another newcomer that brings a huge wealth of experience – 24 years in the bike industry to be precise, the last six of which have been spent working alongside Blair Whiteside.

“It feels good to be working for a family run business again, working within a small team of experienced, knowledgeable people to help grow the great bunch of brands we have across our Cycle and Active portfolios. I’m looking forward to working with the customers I already know and building partnerships with those I am yet to meet.”

Isaac enjoys spending time in the outdoors, trail running, cycling and surfng – when life with a young family allows. With a good understanding of all cycling disciplines, their routes to market and what it takes to make them pro table for our dealers, Isaac takes on the role of cycle territory account manager for the South.

Phone: 07540 690 021 Email: mikeisaac@2pure.co.uk


Davies took up the role of active tech rep and south territory account manager early this year. Davies visits retailers to provide product training, product introduction and act as a face- to-face sales person.

Starting his career as an assistant manager, before progressing to store manager at Sweatshop, Davies has gained exceptional skills through the training he received whilst at the chain. Also a highly accomplished runner, Davies hopes to soon run a sub-2 hour, 20-minute marathon to earn himself a GB vest. This level of commitment, alongside his retail and sporting experience, makes Davies perfectly suited to the 2pure tech rep and territory account manager role he’s been getting stuck into this year.

Phone: 07921 038 500 Email: danieldavies@2pure.co.uk

Whiteside had this to say about moving forward into 2018 with 2pure’s sales force: “I am proud to lead our new team of driven, dedicated and experienced salesmen into 2018. Both our internal and external sales teams are highly motivated to provide industry leading customer service to all of our customers. We are all proud to represent so many high-quality brands.”

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