Young at heart 2pure talks sales, new brands and Core Bike secrets

2pure: ‘growth is set to continue’

Stepped up communications and the performance of brands have been the core reasons behind 2pure’s success this year, the distributor has told BikeBiz.

Not only has 2pure has seen a 67 per cent like-for-like rise in sales in the first two quarters of the year, but it has also seen the arrival of several new brands – something that has been welcomed by cycle dealers, according to the firm.

“Each brand has brought something new to 2pure,” director George Bowie told BikeBiz. “We look for products and brands that add value to categories rather than erode existing dealer sales. As such Pedro’s’ environmental policy, Ibis’ carbon philosophy (and bike of the year), DeMarchi’s return to its roots as a high-end quality manufacturer of Artisan cycling apparel and Chamois Butt’r’s – user friendly product approach to sensitive areas all qualify as unique. As such, dealers have welcomed these additional brands while repositioning 2pure as a supplier.”

And while the company is still relatively young, 2pure has seen the trade undergo significant changes, Bowie said:

“We’re young at heart, with 140 years of cycle trade experience between our modest sized team of thirteen.

“Three and a half years have passed by in the blink of an eye, but the most obvious trend has been how the industry has become more professional without losing its passion and personality. It is no longer just a hobby, but a business catering to an increasingly wide audience.”

To read the full interview click here.

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