BikeBiz Bicycle and cycling retail news
The Sportline Bike Launch is now open and is the first opportunity for dealers to see the latest models from Ridley, Rapide, Saracen, Genesis, Ridgeback and Adventure for 2016.
The launch was open last week and returns again this week, running each day from 9:00AM to 5:00PM from July 7th to 9th. As per last year, the venue for the launch is at the Madison & Sportline Distribution Centre in Milton Keynes which is easily accessible from the M1 and surrounding areas and will be familiar to trade stalwarts.
A spokesperson said: "Come along and see the carbon framed disc road offerings from Rapide alongside new touring bikes from Ridgeback and cafe racers by Adventure. Also on display is the brand new Ridley Fenix SL that will be at the Tour de France, the latest iteration of the Saracen Kili Flyer carbon and some exciting models from Genesis including the new Datum series and an updated mountain bike range."
Dealers looking to attend should contact the Sportline telesales team or their Sportline bike agent.
